Virginia Tourism Corporation Introduces 'Singing' Travel Web Site

tmcnet.com

The Virginia Tourism Corporation has introduced what it claims is the first-ever travel Web site that uses “sing back” technology to invite travelers to visit bluegrass destinations.

At www.CrookedRoadVirginia.com, visitors can build a personalized bluegrass lyric to send to friends, family or coworkers. The new site promotes the sights and sounds of The Crooked Road: Virginia’s Heritage Music Trail.

In just a few clicks, visitors to CrookedRoadVirginia.com can chose from more than 500 names, occupations, hobbies and relationships to build personalized bluegrass lyrics. Users can then send their new bluegrass hit to anyone’s email or phone number, including cell phones.

The song users create is is sung to the tune of “Sweet Virginia,” and represents a personalized invitation to visit The Crooked Road. The music was written and performed by No Speed Limit, one of the many young bands coming out of southwest Virginia.

The Crooked Road is Virginia’s newest heritage tourism destination. It connects legendary bluegrass and traditional mountain music venues together in a 250-mile driving tour through the mountain towns of southwest Virginia.

The Road’s key venues include the Ralph Stanley Museum, the Carter Family Fold, the Birthplace of Country Music, the Rex Theater, the Blue Ridge Music Center, the Floyd Country Store and County Records, the Country Cabin, and the Blue Ridge Music Institute.

“The Crooked Road is one of Virginia’s richest destinations in terms of musical heritage,” said Alisa Bailey, president and CEO of the Virginia Tourism Corporation, in a statement. “This is an exciting combination of cutting-edge technology and traditional music that takes tourism promotion in a whole new direction. The new site gets visitors personally involved in Virginia’s Crooked Road online before coming to visit in person.”

Printable Version | published Feb 09, 2007

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